National Furniture has effective promotional strategies underway, that serve the company well.

The company provides calendars both to it’s wholesalers and to it’s retail customers.  The company's interior design consultants also take these calendars with them on sales calls to area merchants.  Each month of the year has a picture above it displaying an interior done by company consultants using the company’s furniture.  Retail customers also receive a book of movie tickets to the local cinema with each purchase from one of the two retail outlets.

As an incentive to it’s retail sales force, National Furniture is committed to paying one tenth of it’s advertising budget each year in sales bonuses to high-selling employees.  The money is divided into bonus awards for performance based on each employees' expectations for that quarter as determined by Bob Wood Jr. with the help of the retail sales managers.

Finally, National Furniture is aware of the need to take advantage of special opportunities for promotions.  Thus, it has budgeted an extra $27,000.00 this year for ad hoc promotional campaigns based on the market sensitivity.  For example, last year an intense heat wave hit the tri-state area and the company decided to give purchasers of retail furniture, free fans (the size of the fan depended on the amount of the purchase).  This single promotion was estimated to have increased sales by 12% for a two-week period.